Tag Archives: Ford Trucks

Ford Courier

Purposefully lean would best describe mini-trucks, the delightfully small and utilitarian compact pickups of the mid nineteen eighties and before. This Ford Courier, a Mazda rebadge, was produced from 1977 to 1983 in the thick of the mini-truck era. It sits low with no off road or macho pretense, has skinny, small diameter steel wheels with dog-dish hubcaps, and uncluttered, upright styling.

This truck is a tool, its for hauling things, in this case a small trailer. Just look at that cab to bed length ratio. Most pickups you will see today have this ratio the other way around, with the cab longer than the bed. The exterior is almost architectural in its design, with unabashed angularity and functionality. Grasp the metal handle and thumb down on the push button to swing open the light metal door. The interior is like the inside of a thin metal box, because that’s exactly what it is. There’s a little style in the way the red of the vinyl upholstery meshes with the black metal and plastic surroundings, but that’s obviously secondary to the overall function. The wispy thin two-spoke steering wheel has no pretensions other than to guide the truck it is attached to through a worksite. A tall, thin, spindly shift lever juts straight out of the transmission tunnel in front of the bench.

This Ford Courier is a tool, but can’t tools be just as fun as toys. There’s a sense of superficiality in the pickups of today; they try to mask their working origins in gluttonous size and power. Modest trucks like the little Courier, which have only the barest essentials to do the work trucks were meant to do, are refreshingly pure.

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